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The story of Bad Boy Entertainment is one of triumph and tragedy. It was triumph when the dream of founder Sean "Puffy" Combs was transformed into one of the most successful record labels in the history of hip-hop music. It was tragedy when the life of Bad Boy's most successful artist, Christopher "Biggie" Wallace, was violently ended at the prime of his career. It was triumph again when Puffy evoked Biggie's memory in a chart-topping song that helped jump-start a highly successful performing career of his own. Nearly 20 years after its founding, Bad Boy Entertainment has grown from a record label spinning out rap hits to a do-everything company with dealings in the world of fashion, food, and music.

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Roberto Carlos

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